Tips For Mobile-Marketing Success

It’s a fact… everyone has a mobile phone today. Not only that, but most people can’t live comfortably without them. Studies show that most mobile device users keep their phones within arm’s reach over 90 percent of waking hours

Did you know that there are approximately 4 BILLION mobile subscribers across the world? Approximately 30% of  UK mobile phone users have a smartphone and that number is expected to grow to approximately 43% by 2015 according to eMarketer.

Not only that, but UK people are spending an average of three hours per day on the Internet from their mobile devices. Are you starting to see WHY Mobile Marketing is one of the most powerful ways to connect with your local prospects and customers?

Mobilizing your business is no longer an option – it’s MANDATORY. By 2014, analysts predict that more people will access the internet from their mobile devices than from their PC desktops! So how does your business stay ahead of the curve and capitalize on this effective, cutting-edge marketing method?

Mobile marketing covers many different types of marketing techniques and strategies that help businesses increase profits and ROI.  The two most aspects of mobile marketing today are: mobile-friendly websites and SMS text message marketing. Let’s take a closer look at each of these…

Mobile-Friendly Websites

Did you know that ½ of all Internet searches for LOCAL products and services are performed from mobile devices? Imagine your potential customers whipping out their cell phones to look for your type of product or service while “on the go”…

Yes! They found YOUR business’s website, but once they get to your website, they can’t find your phone number… or your directions… or your menu/services…Of course, that information is probably on your website, but if it is not “mobile-friendly,” it will not be clearly visible to mobile users.

Because of this, visitors will quickly leave your website. Why would they stay? They can’t navigate your site to find what they need, so they move on to their competitors. Studies show that more than 20% of local business searches are performed from mobile devices. That’s potentially 20% of business that YOU could be missing out on!

No matter what business niche you are in, times are tough these days when it comes to getting ore customers and sales. So you cannot afford to miss out on ANY business. One simple way to prevent this is by having a mobile-friendly website for your business.

Traditional websites are built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a traditional website that has not been “mobilized” on a mobile phone is almost impossible. Not to mention that they take forever to load! In fact, most “non-mobilized” websites don’t even load at all on mobile devices.

Mobile-friendly websites simply make it convenient for your customers and potential customers to connect with you. As a business owner, your main goal is to remove all obstacles when it comes to your business’s “visibility.” With mobile-friendly websites, “on the go” visitors can easily find and contact your business with one-click calling, one-click email, and instant directions. Again, this removes those “extra steps” that may be otherwise needed to contact your business.