Email Marketing has been around for a long time and is not expected to go away anytime soon. Most local businesses are familiar with email marketing, but have not considered using this method within their own businesses.
This is a mistake because email marketing will dramatically reduce your marketing costs while bringing you more business at the same time.
Email marketing is one of the most powerful and cost-effective marketing tools that a business can use to connect with local customers and prospects.
By using an email Autoresponder system, you can stay in front of existing customers and prospects on complete auto-pilot. This will create a constant stream of new customers as well as repeat customers.
Benefits of Email Marketing
Email Marketing allows you to easily build trust, credibility and relationships with your prospects and customers. Here’s a few more benefits of email marketing:
- Increases sales and profits
- Costs less than most other advertising methods
- Converts more prospects and website visitors into customers
- Completely hand-off and automated
- Easily deliver important messages to your prospects and customers
- Easily track results
- SPAM Compliant
Every business wants to connect with local consumers without spending a ton of money in advertising. Email Marketing will allow you to do just that. With an email marketing campaign, you can truly stay connected with potential buyers 24/7.
Preparing for Your Email Marketing Campaign
To start building your Email Marketing campaign, you will need an autoresponder system. This system will deliver your messages and allow you to manage and track your campaigns. You will also want to make sure that every page on your website has an email opt-in form installed.
Opt-in forms are created within your autoresponder system and an HTML code is provided, which should be installed on your website. In exchange for their email addresses, offer your visitors something of value. So start thinking about what you will offer. This could be a free information report related to your industry, a coupon, a discount, or whatever you see fit.
If your customers come into your business, you should also capture their email addresses there. Again, offer them something nice in exchange for their email addresses. Let’s look at all of this a little bit closer…